SOnic identity for brands

In a visually saturated market, brands increasingly need to cut through the noise and be heard

It’s not about a cheesy jingle.

It's about crafting a SONIC IDENTITY that becomes as unique and recognizable as a brand identity.

SOUND: the most forgotten and most underrated pillar of branding, yet the most enduring. Unlike visual elements that demand attention, sound enters the SUBCONSCIOUS, influencing mood, long term memory, ultimately decision-making.

Brands that embrace sonic identity aren’t just playing to trends or grabbing what new media platforms offer — they are SHAPING CULTURE. A well-crafted sonic signature communicates your authenticity, heritage, connects and reinforce your message.

A story telling without having to say A word.

In today's fluid landscape, where VIBES define experiences,a sonic identity is the perfect vessel for brands to deliver their impactful message.

Crafting the Invisible Yet Indelible Identity

sounds good? // it’s evidence based too

  • attention grabbing

    // 59% of listeners could recall hearing the Lexus sonic logo after just one exposure, and 1 in 14 Americans could directly attribute the sonic logo to the brand //

    Source: Case study Lexus by Made Music

  • Sound vs visual

    Research shows we respond to sound about 17% faster than we do to visuals, given sound’s ability to directly target the pleasure and (long term) memory centres of the brain.

    Source: Mental Chronometry

  • Brand recognition

    Sonic branding creates a more intimate bond with customers and increases brand recognition by 96%.

    This effect is especially impactful when the sound becomes a recognizable signature, helping the brand transcend visual clutter and stand out in increasingly saturated B2B markets.

    Source: Harvard Business Review study

  • performance

    // Audio assets are on average 3.44 times more effective than visual assets in creating high-performing advertisements.

    Sonic brand cues, such as sonic logos, are 8.53 times more likely to feature in top-performing ads, elevating brand recall //

    Source: Ipsos study 2020

  • behavioral influence

    // Sound affects people's moods, triggers emotional responses, and impacts behavior, making sonic branding a strategic tool for influencing consumer actions and decisions //

    Source 4A’s insights research, 2019

  • engagement and decision making

    // Audio branding can improve an advertisement’s emotional resonance by 14% leading to high consumer engagement.

    Sound triggers emotional responses, and impacts behavior, making sonic branding a strategic tool for influencing consumer actions and decisions //

    Source: Nielsen data

  • Enhanced positive brand recall

    // 77% of consumers can more easily recall a brand associated with a sound.

    Sound affects people's moods, influences behavior, leading to increased brand loyalty and positive connections //

    Source: Veritonic, The power of Sonic branding in 2025, sept 2024

  • Brand personality transmission

    // The acoustic features of sonic logos, such as pace and pitch, elicit attention, raise emotional responses, and transmit brand personality, enhancing brand recognition and identity //

    Source: Emerald insights, 2020

From brand to sound design

  • Every brand has a unique story and a unique audience.

    Our methodology breaks the process into collaborative steps. Scroll down to discover how we bring your brand to life through sound.

  • // In-depth questionnaire, brand analysis: we explore your mission, values, and audience to fully capture your brand’s essence. Questionnaires, mood boards, or inspirational materials can be used to gain understanding of how your brand is experienced.

    // We define the challenge(s) you are facing and tailor audio solutions to address it.

  • // We define to who and how your brand connects and work with you to identify the key feelings your brand evokes in your audience.

    // We identify also the audible touchpoints deeply connecting your audience to your brand to build the implementation solutions.

    // All feeds into a unique data and AI driven system that helps in predicting the music characteristics/genres matching your brand.

  • // Matching the ideal composer/producer we translate the music strategy into a briefing.

    // The composer(s) will deliver a demo and polish it to bring emotions and brand values into sound, identifying the right tempo, instrumentation that align with your brand’s essence.

    // From global identity to translation into an adaptable sonic palette, you get a whole toolbox to be used in your whole marketing strategy.

  • // We define with you the sonic marketing roll out of the sonic identity .

    // We use the current audible touchpoints but also define can also provide innovative solutions to reach for new ones and unlock new audiences.

    // A sonic guideline is provided together with the sonic elements to help your team in consistently rolling it out.

50 shades of sonic branding

  • sonic logo

    A sonic logo is a brief, memorable sound that encapsulates a brand’s DNA in a few seconds.

    The Intel "bong" sound (5-note chime) is an iconic sonic logo that instantly communicates technology and innovation.

    A sonic logo evokes association with the brand, making it an AUDITORY TATTOO. It’s good for recognition, but does not connect much with your audience.

  • Sonic pay off

    Jingle, brand anthem, we call it sonic pay off but it’s al about a longer melodic piece designed to be catchy and add to brand recognition and explicits the brand uniqueness.

    Jingles used to be OLD SCHOOL or cringe but nowadays contemporary brands blend the catchiness of a sonic payioff with a more current, urban sound, like RedBull or Nike in its collaboration with Kendrick Lamar.

  • Sonic palette or brand score

    A brand score is a comprehensive musical blueprint that represents a brand's sound identity. It's a long-form musical composition that embodies the brand's values, personality, and aspirations, serving as the foundation for all audio elements associated with the brand.

    It acts as a sonic guideline, from which shorter audio elements like jingles, sound logos, and background music can be extracted and adapted for various touchpoints.

  • soundscape

    Soundscapes are a curated collection of sound elements that consistently evolve around a product. They are designed to ADAPT to different products, campaigns or events, while maintaining a recognizable, unified AUDITORY SIGNATURE.

    Well-designed soundscapes transform your environment into a living, breathing experience. It guides how people feel, interact, and connect with your brand on a deeper level.

  • UX soundS

    User Experience sounds (UX) are a legit part of an allround sound identity but are often overlooked and completely underrated. These are sounds linked to a specific action or INTERACTION with a product. Like PRESSING A BUTTON.

    The Apple iPhone’s unlocking sound or JBL’s speakers power on sound serve as recognizable UX sounds that enhance an impactful user experience.

  • Sonic identity

    The overarching term for the entire SOUND EXPERIENCE AROUND A BRAND. It tunes tightly with the brand identity, its values, mission, heritage. It encompasses all sound elements that collectively represent the brand and is consistently used in brand communication.

    Creating the consistent recognizable VOICE for the brand through sound, it includes the sonic logo, brand cues, jingles, music that make the brand unique and identifiable.

Co-creating with your brand

  • Deep collaboration with your brand

    WORKS HAND IN HAND with you to truly understand your brand’s essence, values, and aspirations, drawing from expertise in brand management.

    ANALYSES YOUR BRAND IDENTITY, target audience, and market positioning to craft a sonic identity that authentically reflects your unique story.

    GOES BEYOND THE SURFACE to uncover the emotions, values, and connections your brand aims to evoke, ensuring the sonic identity resonates deeply with your audience.

    CRAFTS THE CONCEPT AND VISION for the sonic identity, ensuring it aligns with the brand’s overall identity.

    COORDINATES with sound designers and music producers, ensuring all creative elements are in harmony and reflect the brand’s essence.

  • CREATE AND DESIGN unique sounds that capture the emotional tone of the brand, such as the sonic logo, sound effects, or UX audio.

    WORK ON TECHNICAL AND CREATIVE ASPECTS of sound production, ensuring that sounds are distinct, immersive, and resonate with the brand’s image.

    FOCUS ON SOUND TEXTURES environments, and ambient elements, especially when developing brand soundscapes or UX sounds for digital products.

  • COMPOSE AND PRODUCE original music that evoke the brand’s desired emotions.

    CHOOSE the right instruments, tempo and genre to fit the brand’s personality, whether it’s upbeat, luxurious, calm, or adventurous.

    COLLABORATE with the sound designers to integrate both music and sound design into a cohesive sonic identity.

    ENSURE CONSISTENCY AND SCALABILITY so that the music can be adapted across different products, campaigns, or platforms.

  • Ensuring your sonic branding is unique, adaptable, and free from legal concerns.

    EXCLUSIVE OWNERSHIP: to guarantee that your sonic branding is fully tailored to your brand and designed for exclusive use. You can adapt it across geographies, media, and campaigns without legal limitations.

    CUSTOM LICENSING: to create licensing agreements that clearly define your rights, ensuring unlimited usage of the sonic identity globally.

    LEGAL AND CREATIVE PEACE OF MIND: to manage all rights and royalties with transparency, ensuring all contributors are fairly compensated without compromising your brand’s freedom to use the music.

    COLLABORATION WITH EXTERNAL PUBLISHERS: when producers are already under other publishers, SoundBloom ensures smooth coordination to avoid conflicts and maintain your project’s integrity.

    FUTURE PROOF FLEXIBILITY: delivering a legally secure and adaptable sonic branding that evolves alongside your brand, ready for new campaigns, platforms, or technologies.

  • OUR LAWYER, specialized in music industry, DRAFTS AND REVIEWS CONTRACTS to define rights, fees, and usage terms for all collaborators, including brands and music producers.

    MANAGES COPYRIGHTS, publishing rights, and master rights, ensuring compliance with intellectual property laws.

    PROTECTS your brand’s sonic identity from infringement and ensures its proper usage across all platforms.

    HANDLES CONFIDENTIALITY agreements to safeguard sensitive brand information and creative processes.

    ACTS AS A LIAISON between your brand and third-party collaborators, addressing legal questions and ensuring transparency.

Empowering creators with worry-free rights management and creative freedom

For composers

Rights Protection & Creative freedom

SoundBloom handles copyright registrations and ensures your ownership is accurately documented, giving you peace of mind about your creations and their protection.

Collaboration Transparency

If you are represented by another publisher, SoundBloom collaborates to ensure smooth project handling and clear royalty allocation, keeping everything transparent.

Seamless Partnership

Balances the brand’s needs with your creative rights, ensuring a positive, conflict-free collaboration and a mutually beneficial outcome.